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By: Paul Angus

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Tuesday, 30-Sep-2014 02:39 Email | Share | Bookmark
Workout Clothes With High-tech Twist Sell Briskly - Yahoo Financ

Retailers as diverse as Under Armour, Uniqlo, Athleta and the Duluth Trading Company offer lines of anti-odor clothing. (Duluth Trading Company advertises its Buck Naked underwear , for example, with subtle descriptions like Tired of Sweatin and Squirmin? Get Buck Naked! and No sweat. No stink. No pinch!) To lure customers back for the next, latest thing, retailers are speeding up the rate at which new fabrics appear and old ones more are enhanced. For example, beginning this season, Lululemons mens line will introduce something new in its fabrics every season, Mr. del Toro said. And Nancy Green, the general manager of Athleta, an arm of Gap, said that the company introduced some new or updated material every season. Were constantly introducing new fabrics, she said. <br>Full story:

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